The BMW i3 is relaxing to drive.
It’s the electric car that recharges you.


BMW i3: Drive to recharge










BMW x UBER: Recharge
Guided meditation in the speakers for the duration of your ride, calm driving and relaxing interior.Cheaper than the regular fare, it’s the recharging break you need in your busy day.





Role: Concept, Copy and Art Direction
use side arrows for other projects