Many young people with big city dreams are stuck in the small town they just want to leave.
If they can’t go to the city, Fiat brings the city to them.
Fiat 500: The Urbaniser
The Cathedral 500
Historically in the UK, the difference between a town and a city used to be the presence of a cathedral.
Current Fiat retailers in small towns’ industrial estates transformed into “Cathedrals.”
The Cathedral 500 is a modern open space that feels like a trendy London coffee shop
Giving people the opportunity to see, learn about and test-drive the Fiat 500.
Role: Concept, Copy and Art Direction
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